AMD HD6800 Series + Tech Day in LA

The Silent Front
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MUSINGS, continued

4. Oddly enough, the real action was happening outside the club that evening, as Spring Street (where the Stock Exchange is located) came alive with people and music in one of LA's monthly Downtown Art Walks, described by one Yelp reviewer as "the monthly ritual of hipsters, food truck fiends, and corporate oppressed minions attempting to revolt against their overseer through drunken dabauchery."

Next to the entrance of the Stock Exchange, this band was rockin' by 8pm. All up and down the street, there were at least a couple bands playing on every block, parking lots full of outdoor food vendor trucks, and milling crowds of art devotees. No drunken dabauchery was witnessed this early, however.

Some of the milling crowd, entranced by a band.

5. The choice of Los Angeles, the home to the US movie industry, was apparently no accident. AMD's tie-in to Hollywood is strong, as its graphics cards are employed by many CGI houses. Roney Brunet, digital effects artist for Troublemaker Studios, showed a scene from the comic-violent movie Machete where three people are decapacited in one swing of the title weapon, broken down to its constituent elements, down to the wire frame level where the "heads" were bouncing. The DirectX 11 shooter game Medal of Honor was demo'd on the big 3-pane screen in AMD's presentation, and out on Hollywood Blouvard, the same game was getting big billboard coverage.

Medal of Honor: Big coverage on Hollywood boulevard and in AMD Tech Day.

6. It's the first time that AMD has brought together all the tech journalists from both Europe and the Americas in one event. Why? More bang for the $? The conjectures among some of the attendees conferred were that the total cost of a single event is probably similar to having two or three smaller ones. A single event for the launch made it possible to do more. (Intel's IDF events are bigger and draw a much bigger audience, not just journalists but also partners who mostly pay to attend "Intel University".) It was interesting to chat with both journalists and AMD PR staff from the EU, Russia, Argentina, etc. It is a small world, but there are still many variant perspectives even on what seem to be purely technical matters. Fascinating, too, how the journalists were 100% male; the only women were a handful of AMD PR staff.

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