The noise reduction material is likely a resonance damping material such as Dynamat. There is precious little clearance in the case to allow for foam. I wonder what the heck they mean by a noise reduction cable?
I would want to know which fan they mean by, "quietest case/heat-pipe fan in the market" MY concern being that the fan be adequate for the fastest/hottest CPU and video card combination that the case can accomodate.
I can verify there is barely enough space for application of dynamats... or paxmate.
As far as cooling is involved, even fan's rated at 28cfm does decent job with up to P4 2.53GHz which I had.