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 Post subject: Alienware ALX
PostPosted: Thu Jun 03, 2004 2:45 am 
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Joined: Thu May 15, 2003 12:15 pm
Posts: 79
Location: Florida
Anyone know anything about the Alienware ALX? Nice to see another prebuilt system incorporating liquid cooling. The word "quiet" is actually used in their marketing!

http://www.alienware.com/alx_pages/main ... ?source=62


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PostPosted: Thu Jun 03, 2004 10:12 am 
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Joined: Wed Apr 14, 2004 11:36 am
Posts: 1083
Location: Reading, UK
It looks "pretty" sleek in some ways, but I'd be cautious about "silent" marketing.

There's way too many fans + PSU's alone that are marked as "silent" that aren't (unless you're deaf, or in a nearby bunker).

Marketeers are catching on to the fact that "silent" is a desired trait - who cares if it's true or not.

As a marketing director pointed out to us...

reality == perception.
perception == marketing.

I decided (for once) NOT to kill the day by arguing the flaws in this tainted logic. Propaganda, that's all it is... :).

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PostPosted: Mon Jul 12, 2004 7:52 pm 
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Location: Berkeley, CA
Their cooling system is a Koolance. I'm not sure what waterblocks they use.


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