Alienware ALX
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Author:  DanOnKeys [ Thu Jun 03, 2004 2:45 am ]
Post subject:  Alienware ALX

Anyone know anything about the Alienware ALX? Nice to see another prebuilt system incorporating liquid cooling. The word "quiet" is actually used in their marketing!

http://www.alienware.com/alx_pages/main ... ?source=62

Author:  shathal [ Thu Jun 03, 2004 10:12 am ]
Post subject: 

It looks "pretty" sleek in some ways, but I'd be cautious about "silent" marketing.

There's way too many fans + PSU's alone that are marked as "silent" that aren't (unless you're deaf, or in a nearby bunker).

Marketeers are catching on to the fact that "silent" is a desired trait - who cares if it's true or not.

As a marketing director pointed out to us...

reality == perception.
perception == marketing.

I decided (for once) NOT to kill the day by arguing the flaws in this tainted logic. Propaganda, that's all it is... :).

Author:  daba [ Mon Jul 12, 2004 7:52 pm ]
Post subject: 

Their cooling system is a Koolance. I'm not sure what waterblocks they use.

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