it looks like the hawk is in the upper half of the pack, at 66db? perhaps there was a problem with the sample they tested, because that's not quiet at all.
i have the copper version of that msi twin cooler(golden eagle), i got it on a 465 that i unlocked to a 470, and overclocked the cr*p out of... the card was not a good overclocker; the cooler was mounted loosely, it would move around easily on the gpu.
i tried to fix that by replacing the tim, and filing down the mounting posts slightly... it helped, but not enough, so i lapped the cooler, which had an uneven finish, with milling marks in it... not a real high quality piece.
it still wasn't right, so i lapped the fermi gpu chip itself, which had a giant crater in the center of it... i got most of the top edge sanded down, then gave up and mounted the cooler again... the idle and overclocked temps weren't much better, but in actual gaming it was more reliable, and the average temps came down slightly.
after 3 hours of extreme punishment, i was poking around inside the case while the pc was on, and shorted out something on the card
a pretty dumb move for an electronics/computer tech, $310 down the drain... it now boots with a 3-second whining noise, and the picture has lines in it.
you'll probably never in your life hear of anyone ever lapping a fermi, i have some pics of it that i'll post sometime... i was getting more and more pissed off the entire time that i owned the card, and after i grenaded it, i went out and bought a couple of asus gtx460 top cu cards... so far it looks like they are reliable at 900mhz, and the cooler doesn't slop around on 'em... i'll probably never buy another msi video card.