So, it gets roughly 14% better performance in their tests than an HD 6990 or GTX 590 on average, yet it costs over twice as much, and they give it an "editor's choice" award? : / Editor's choice for who? Even those cards are arguably overkill for almost anyone. I suppose it might help with stereoscopic gaming, but you're still looking at marginal performance gains for double the cost. Crossfire two 6950s and you get 6990 performance for under $500. Crossfire/SLI some higher end cards, and you can get comparable or better performance than this thing, still for significantly less. The fact that it's a single card isn't much of an advantage here either, since it requires the same space and power requirements of using multiple cards.
I suppose they consider it a highly niche product, seeing as they're only selling 1000 of them, but it still seems silly that anyone would buy one of these rather than going a multi-card route. It's probably intended mainly for system builders selling "ultimate" systems, where they can claim the "world's fastest card" to uninformed people buying $5000+ gaming systems.
At least the temps and fan noise are reasonable.
Well, it did manage the highest noise level under load on the entire list, if that's considered "reasonable". : P