That thing is just ridiculous.
And I suspect very loud for its relative performance compared to other cooling solutions for overclocked GTX 680's.
Graphics cards are going lower power so why do you need a stupid cooler like that just to cool the core?
Generally they are, but at the top end they still have a power limit of ~275W, with the reference GTX 680 using a maximum of ~220, that does require a potent cooling solution. This design must be bad noise-wise regardless of how good it is performance-wise. The reference GTX 680 is not a noisy card (relatively), and there are/will be many other GTX 680 solutions that will be much quieter than the reference design, this horrible 5-fan design using notoriously whiny 40mm fans has got to be repulsive....... unless someone has managed to do some miracle work to keep it cool AND quiet,
Also note: Its not just the core that needs cooling, its the numerous memory chips and very complex power circuitry that needs to be cooled as well, the core is of course of utmost importance but to put the whole card vs core into perspective, I estimate (guess really that the GPU uses between 2/3 and 3/4 of the power of the whole card (145W - 165W, I suspect nearer 145W), this means that attention to cooling needs to be given to several parts of the power circuitry and the RAM chips and not just the GPU.