I just completed my new build last Saturday. I decided to move away from Asus. As I don't intend to overclock, nor heavy gaming and attempt any SLi/Crossfire configurations, I want to keep my desktop to be silent, simple, speedy and stable. I don't need my parts to look good or have particular colour scheme, since I'll eventually shut the lids. The fact is that Asus has plenty of good features and priced slightly higher than other brands. I had good experience with Gigabyte motherboards so far. Stable and fuss free. The after sales support here in my location (Singapore) has been very well. The older motherboard used was for AMD setup. And I can justify as much I want for the selection of the parts. Ultimately, you should ask yourself what do you really want/need.
Here is my final build. Not much changes, except the motherboard.
Intel Core i7-3770 + CM Hyper 212 Evo
Intel HD Graphics 4000
Crucial Ballistix Sport DDR3 1600mhz 4Gb x2
Crucial Micron M4 128Gb
Silverstone Temjin TJ08-E
VIA VT2021 + Audioengine A5
Windows 7 Home Premium 64-bit