I am not great with languages but I guess that "Reeven" translates as "Budget", "crap", "overpriced" or something similar.
I have read the reviews of 3 "Reeven" CPU coolers on SPCR, and they have all been rubbish, I appreciate that they are a new company and are trying to make an impact, but from what I have seen they are trying to sell their products on design and looks rather than performance and noise - at which they do poorly.
Main PC, P180, CM Silent Pro 500M, i5 3570k @ 4.2Ghz, 8-GB @ 2,000MHz, 256 GB Samsung 830, 500-GB 7K500, MSI 660Ti Twin Frozr, PC is super quiet :o
Server, 6-TB RAID-5 array, + 2 x 2-TB backup drives, 380W Enermax Pro82+, 4x very quiet fans, positive pressure only, no exhaust fans
Living Room PC, 3500+, 2-GB RAM, HD501LJ