The business model for commercial web publishing generally follows the models established for print media such as magazines and newspapers or for broadcast media such as TV and radio. An audience is delivered to advertisers who pay on the basis of reach to the targeted market. If advertising is not the primary revenue source, then paid subscriptions and donations by users are used to generate operating income. SPCR's business model is considerably more mixed up.
...and we're stayin' alive, stayin' alive. Ah, ha, ha, ha, Stayin' Alive.*