New Ultra Low Voltage Celeron 400

It's like turning the clock back a few years. Intel just announced a New Ultra Low Voltage Celeron running at 400 MHz "for fanless, small form-factor embedded computing applications." This is obviously the same market occupied by the VIA C3, the EPIA platform, and the Transmeta. The 0.13 micron, 256 KB cache ULV Celeron appears to be a socket 370 variant called uFCBGA or BGA2 and runs on just 0.95 volts. Maximum power dissipation is a measely 4.2W, less than half that produced by the latest C3s. It is priced at US$38 in 1000 lots. It will be interesting to see what developers do with boards for the new cool kid on the block.